Marketing for GenZ

Course Overview

Generation Z is the talk of the town! Everyone seems to be obsessed with what Gen Z are doing and are adapting their marketing strategies to reach this unique generation. You may have noticed that everyone is creating content for TikTok and Instagram, but have you ever wondered why these Apps are so popular amongst Gen Z? Marketers are, more than ever, focused on this very generation. Why is that? This course lets students in on the secret of how to win over Gen Z from a marketing perspective. The programme takes a deep dive into Gen Z’s thoughts and behaviours in order to learn how to leverage brand marketing on social media to increase revenue from sentiment-based pricing and innovative marketing campaigns. This is an essential course for any business owners or those thinking about starting a business aimed at attracting the attention of the very lucrative Gen Z.